Logo Smackdown – You decide
May 20, 2008
As I review this wheel of logo smackdowns I remember how much logos can matter. I’m lead to believe that this chart simply represents the US market only. There is no CBS or Targets in other countries. If you looked worldwide I think it’d be a tossup between Nike, McDonalds and Apple… what do you think?
Are there other symbols you think should have been on there?
Second point, I work for a company that changes its logo every 150 days (roughly 5 months). The logo is never the same and has evolved 20 times so far. How do we get brand recognition? We’re the company that changes our logo every 150 days, that’s how. Clients, friends, people in the industry are always excited to see what’s next. So maybe brand symbol recognition isn’t all it’s cracked up to be…?
